Active 88: A Family Run, Running Shoe Business in Bold and Beautiful Boulder, Colorado
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A running shoe designed just for you
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Jennifer and Danny Abshire are no stranger to running shoes. They founded Newton Running in 1988 have been doing custom orthotics ever since.
“We worked with a lot world class athletes who would bring their shoe to, you know, for a race or they were injured and we’d kinda tweak their shoes … a lot of times the shoe(s) were injuring people … so then my husband, partner started designing this new footwear .. Newton Running, we built that into a like a big giant company.”
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A new company to run
They left that company eventually and currently they are running their brand Active 88, started only 4 years ago.
“We called it Active 88 because we’ve been keeping people active since 1988,” said Jennifer to GoshDarnBlog.com.
Learn how to run correctly
Danny Abshire has a book called Natural Running that he published back in 2007. He is the designer of the shoes and his wife Jennifer chooses the colors.
Danny and Jennifer also teach people how to run naturally, so they can keep running until they are old and not get injured.
Danny told GoshDarnBlog, “We need to run the way we would run barefoot, but with footwear on.”
Shoes need artwork too
Cody Abshire, their son, who’s an artist, puts the artwork on the shoes.
He even sells his artwork in the store including his leather work.
Cody’s dad Danny showed us a wallet made with stingray on the inside.
Mold your feet with exactness
In their store there’s a machine that’s used to mold the orthotics to your foot.
Visit Active 88
Don’t delay! If you need some special shoes for your feet don’t hesitate to go down to Active 88 at 1926 14th Street, Boulder, CO and get shoes custom made just for you!
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